About CMS Industries Ltd
CMS Industries Ltd is a leading supplier of office seating furniture components to UK & European manufacturers. The company offers full order management, from initial concept & design through to production.
CMS Industries also runs its two subsidiaries: Ergo and AirCharge. Ergo provides ergonomically designed office furniture, LED lighting, and accessories. AirChange offers wireless charging solutions for offices, homes, and public spaces.
CMS Industries Challenge
CMS Industries adopted Dynamics CRM to help them keep their data in place and utilize it to improve their customer care. But they soon realized they needed a mobile solution for their sales representatives, who were constantly on the move and making personal customer visits.
Our sales reps are coming to the office quite rarely: twice a week or less. But we needed them to be up-to-date on recent leads raised in the office so they could get to them as quickly as possible. Nicola Whitlock, IT/Project Manager at CMS Industries, explains
Accessing Dynamics CRM from laptops was a possibility, but it turned out to be far less convenient and swift than using tablets. That’s when CMS Industries started to investigate mobility options for Dynamics CRM.
Since internet coverage wasn’t always available, offline capability was a must, as was specific functionality, such as showing records on a map.
The Solution
The decision on mobility was based on several factors: the solution’s functionality, the client list, and recommendations from customers and Microsoft employees. After evaluating all mobile solutions on the market, Resco emerged as a winner.
We chose Resco Field Sales+ because it ticked all our boxes. We needed something that was adaptable and would really work for us. Nicola Whitlock discloses
As Nicola recollects, the beginnings of the mobile solution were tricky. “You don‘t know where to start; it’s a trial and error process. But Resco’s support team was very helpful; I haven’t had a problem they weren’t able to help with, either by email or remote access for more tricky issues.” Now that their tailored mobile solution works well, she is looking forward to moving on to more advanced areas to be able to use the solution to its fullest.
Download
CMS Industries – Case Study Pdf